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Tough As You

REDSCALE: PHOTOGRAPHY IN REVERSE

Alex de Mora has built his career on ignoring convention. Shooting across portraiture, fashion and documentary, his raw aesthetic has people queuing up to work with him.

And it’s no wonder. From his days playing in punk bands right up to his current work, he’s always strived to be different

What makes his photography unique is his use of redscale. Common in lo-fi shoots, the technique (where the film is exposed from the wrong side, exposing the red-sensitive layer) creates unusual colour patterns in vibrant shades.



I’ve taken films into the labs and they’re like “What are you doing?

It’s all about embracing those imperfections, embracing that rebellious spirit and breaking the mould.

“I’ve taken films into the labs and they’re like “What are you doing?” and people think it’s really weird but then they see the results and they’re like wow that’s amazing. It kind of sums up what it’s all about.”

Redscale isn’t for those who like to play it safe. The technique is barely used in shooting moving images, but Alex has stormed right ahead and shot directly on 35mm film. De Mora describes it as an ‘unknown quantity’, as you have no idea what the results will be until the photos have been developed. It’s a risky game, but it’s very Tough As You: “I’m doing things the wrong way around because it looks crazy – not because it’s the safe option. It’s all about embracing those imperfections, embracing that rebellious spirit and breaking the mould.”



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